Here is the issue with social media marketing in the non-profit sector:
While posting on social media, there is oftentimes no marketing strategy and content plan. The result: A constant hamster wheel of trying to come up with great content ideas day after day.
But because non-profit marketers don't have a lot capacity anyways, they have to "shoehorn social media in amongst a zillion other responsibility" oftentimes not knowing if the content they post is relevant for their audience.
And what is even worse is that there is no system and process in place. In case the person who manages the social media gets sick social media is also on pause.